We are happy to announce the launch of our new website as we welcome 2023! This is a great sign of a better and bigger GiantSponge Digital this year and beyond, giant creativity from shoot to post!
Our site offers a user-friendly feature both in mobile and desktop. We also updated our demo reels highlighting the versatile work of Direk Gus Cruz as TVC food Director plus our latest post projects.
We invite you to visit our website: https://GiantSpongeDigital.com
Late December last year when we had the opportunity to be interviewed by Adobo Magazine writer Mia Marci over at our office. Managing Partners Gus Cruz and Lalie Pulido answered on, as a quirky group photoshoot followed suit (with the help of Direk Gus’ trusty tripod and camera.)
Flip through the pages of the recently released Jan-Feb 2011 Issue of Adobo Magazine and read on about what’s in store for you this year at GiantSponge!
Advertorial credits: Photos by: Gus Cruz, Written by: Mia Marci, Design&Layout by: Celine Angue
Acknowledgements to the Adobo team for including us in once more. We recommend you grab yourself a copy even if you’re not in the industry, if you want to get a high definition surge of creativity and inspiration.
The UP Pep Squad wins the Cheerdance competition last Sunday as Far Eastern University continues to take the lead for basketball supremacy in this year’s highly anticipated UAAP.
For a limited time, JOLLIBEE releases 8 collectible UAAP tumblers that comes for free with every Value Meal when you Double Go Large your Coke and fries!
The team consisting of Publicis JimenezBasic (as ad agency) Straight Shooters (as Production House) and GiantSponge (as Post House) recently worked together to create the 15s TVC for this promo. Click the photo below to link to the video posted on Facebook with the list of credits.
Direk Gus Cruz celebrated his birthday at the GiantSponge penthouse office yesterday. Scrumptious lunch!
Bound to create an explosion, GiantSponge launches its newest ammo. We proudly introduce the latest upgrade to our Online Post service – – The NUKE. Developed by internationally acclaimed visual effect innovators The Foundry, the NUKE puts together three points that positions them above the VFX hierarchy: speed, functionality and flexibility.
Now, Computer graphics for TVCs will be worked on with NUKE during the Online stage for more precise and customized final outputs. So that’s seamless, competitive edits for no additional cost.
This is just our way of giving back to you.
Get Nuked… NOW!
Billy Cawford, Gabby Dela Merced and Ely Buendia on the set of the Coke Zero TVC.
THE TEAM
Client: Coca-Cola
Agency: Leo Burnett Manila
ECD: Raoul Panes
Creative Director: Ding Dong Baes
Art Director: Ding Dong Baes, Angela Arches, Steph Mangalindan
Copywriter: Raoul Panes, Nonie Tobias-Azores,
Account Manager: Cathy Nicolay, Ben Reyes, Kandice Ting
Producer: Nino Macavinta
Director: Gus Cruz
Production & Post House: GiantSponge Digital
Online Editor: Lalie Pulido
CG Artist: Lou Gokian, Paolo Agbunag
Make Up Artist: Jigs Mayuga
Stylists: Pam Quinones/Bea Constantino
The scenes behind the camera can be as interesting as the one being shot, sometimes even more.
More behind the scene captures in following posts.
In the picture: The backs of Gus Cruz (Director/DOP) and Macel Malacaman (Executive Producer) during a setup of last year’s Health Talk TVC Series shoot at Visual Light Studios a couple of days after Ondoy (and during the Storm Pepe threat.)
Happy Sponge
The Sponge got so happy it sprouted arms and legs… and smiled!
Model: Little Yellow Sponge
Location: Editing Suit 1, Office
Say Sponge! Spoooonge! 